15.1.11

WHY NOT IN OTTAWA ? | fun bus shelter

ambient ad bus shelter Colle+McVoy photographer Terry Brennan
I'm a big fan of creative ambient advertising. I think it's a great way to grab people's attention and make their day a little more interesting and fun. Take this latest ambient ad from Colle+McVoy in Minneapolis. They turned a bus shelter into a giant heating toaster oven for Caribou Coffee to advertise their new hot breakfast sandwiches. People waiting for the bus can not only see the ad, but they can also benefit from some heat during the cold weather.

photo by Terry Brennan via Ads of the world

3 comments:

  1. I imagine it would require: a) a bakery/cafe/sandwich store with deep-enough pockets to pay for it and b) a creative and determined marketing agency.

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  2. That is an awesome idea! Standing at a bus stop in the cold is no fun, so why not advertise AND keep people warm at the same time?!

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  3. This is so cool, we need this downtown on rideau street!

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